Platform
Five capabilities.
One loop.
MAVA isn't a pile of tools. It's one motion run across a release's life. It starts with every platform in one place — then the loop runs: see the truth, get the move, protect and seize. Here's each part, in depth.
01See the truth
Attribution
Connect every dollar of spend to the streams it produced.
Spend goes out across every platform; the results come back in a different shape from each one. Attribution reads them as one release — in music’s language — so you can see which campaign actually drove which stream.
- Cross-platform spend matched to the streams it drove
- Paid vs. organic split, never blurred together
- Cost per stream you can plan against
"Midnight Drive" · since release
02Know where to look
Diagnostics
See which releases are on track — and where to focus.
Every release measured against its own targets, across the whole roster. Diagnostics tells you what’s working and what needs attention, and turns it into a Report you can send in one click.
- Each release tracked against its targets
- Roster-wide status at a glance
- A shareable Report, ready to send
Roster · this week
03Get the move
Strategy
The next move — recommended, and measured.
Strategy reads the release and recommends the specific change to make, with the expected impact. Your team approves and applies it — and MAVA measures whether it actually worked.
- Specific moves with expected impact
- Your team approves and applies — never auto-spent
- Worked-rate tracking — we track whether the move actually worked
Recommendations · last 90 days
04Protect
Stop Loss
Budget pulled off what’s not working — automatically.
Every conversion campaign is watched against the cost-per-result threshold you set. When one crosses it, Stop Loss pauses it — before the budget drains, not weeks later in a spreadsheet.
- Each campaign watched against your threshold
- Auto-pause the moment it crosses
- Budget saved, logged and visible
This month
05Seize
Breakouts
Catch momentum while the window’s still open.
Breakouts scans your roster for posts that are taking off, confirms the momentum is real, and surfaces them in hours — so you can boost it the moment it’s climbing, automatically or with your approval, whichever you choose.
- Roster scanned for surging posts
- Momentum confirmed — not a one-day spike
- Auto-boost or approve each one — your call
Awaiting review
Start with your next releases
Bring us your next releases. We'll run them with you.
We onboard a few labels at a time. We scope a few of your artists and their upcoming releases, then run them with you — free for 60 days. It starts with a discovery call: your roster, your goals, and where the bottlenecks are, then a tailored onboarding plan.
60 days free · white-glove onboarding · no card, no commitment.