How it works
A release isn't a launch.
It's something you run.
The work that decides whether an artist grows happens across the whole stretch — not on release day. MAVA runs the same loop the entire way, from the first push to the song's long life in the catalog.
The spine
One loop, frontline to catalog
Four moments in a release's life — one continuous motion running through all of them.
Set up
Before release
Connect the platforms, set the targets, define what winning looks like for this release.
Frontline
Release week →
The loop runs hot — attribute spend to streams, diagnose what's working, get the move, protect the budget and seize the breakout, day by day, while the window's open.
Sustain
The weeks after
Momentum management. Cut what stalled, fund what's climbing, keep spend on what's actually moving streams.
Catalog
The long life
The same loop, now measured against ongoing monthly goals instead of a launch. Every track keeps earning.
Same loop, shifting target
The capabilities don't change. What you're aiming at does.
Centralize → see the truth → get the move → protect & seize. The five capabilities run the same on day one and day five hundred — only the goal moves.
Those four moments resolve into two ways of running a release — the launch window, and the long life after.
See the full platformFrontline
Discrete release goals
Hit the targets for this release, while the window's open.
- Aiming atFirst-week streams · launch budget · the breakout window
- CadenceDay by day, while it's hot
- Wins look likeA target hit, a breakout caught, budget guarded
Catalog
Ongoing monthly goals
Run the roster, month over month, long after release week.
- Aiming atMonthly streams · sustained cost-per-stream · catalog value
- CadenceMonth over month, across the roster
- Wins look likeA track that keeps earning, efficiency that holds
Why it compounds
Every release sharpens the next.
What MAVA learns running one release — which platforms convert, which audiences move streams, where budget gets wasted — carries into the next one. Run more releases, and your roster gets smarter every cycle. The loop doesn't just run. It learns.
Start with your next releases
Bring us your next releases. We'll run them with you.
We onboard a few labels at a time. We scope a few of your artists and their upcoming releases, then run them with you — free for 60 days. It starts with a discovery call: your roster, your goals, and where the bottlenecks are, then a tailored onboarding plan.
60 days free · white-glove onboarding · no card, no commitment.