The marketing operations platform for music
You're spending on ads. You can't say which ones drove streams.
It all goes out across Meta, TikTok, and YouTube — and the answers come back weeks later, in six shapes built for everyone but music. So the dead ad set keeps draining, and the breakout passes before anyone funds it.
Now onboarding new labels — we'll run your next slate of releases with you, free for 60 days, with white-glove onboarding.
MAVAAttributionUpdated dailyStreams from every platform, read as one release — and the share your ad spend actually drove.
01Why now
For the first time, the work leaves a trail.
For as long as there's been music to sell, breaking an artist came down to instinct — a great ear, the right room, being there when lightning struck.
That instinct is real. It still is.
But the money moved. A release lives on Meta, TikTok, and YouTube now — in the space between a video going up and a stream getting counted. That space leaves a trail you can read while it's still warm.
The teams pulling ahead already read it — not because their instincts got sharper, but because they stopped leaning on instinct alone. The gut still matters. It's just not the only thing in the room anymore.
Read the full manifesto02The gap
Here's the part nobody fixed.
Every tool still treats a release like an event you launch and walk away from. So the signal exists — and you end up flying blind anyway.
Budget drains on an ad set that died days ago.
Spend keeps flowing to a campaign that stopped working — and nobody notices until the weekly export, when the money's already gone.
— Weeks of spend, spent before the report lands
A song catches on TikTok — and burns out before anyone funds it.
The moment crests and fades in days. By the time it's reconstructed in a spreadsheet, the window has already closed.
— The breakout you paid nothing to catch
03The operating layer
Not another dashboard. One loop, run across the release's life.
MAVA reads every platform together and turns it into one motion — the same loop, from release week through the song's life in the catalog.
See the full platformIt starts with every platform in one place. Then the loop runs.
04Where you look
Three surfaces onto one source of truth.
All the spend and all the outcomes, centralized — then organized into three places to look. The surfaces are where you look; the capabilities are what MAVA does.
Paid
Marketing
Ad spend and campaign performance across every platform you buy on.
Meta · TikTok · Google/YouTube ads
Organic social
Audience
Returns, engagement, and content performance — where momentum first shows up.
Instagram · TikTok · YouTube
Streaming
Consumption
Streams, cost-per-stream, and the paid-vs-organic split — the outcome that matters.
Spotify · Apple Music · YouTube
Streaming updates daily — and so do YouTube video and Shorts. Spotify for Artists exports once a day, a platform limit, not ours. The ad and social data we pull by API refreshes throughout the day. API-level streaming is on the way.
05Frontline → catalog
A release isn't a launch. It's something you run.
The work that decides whether an artist grows happens across the whole stretch — not on release day. So the same loop runs the entire way through. Only the target perspective shifts.
One continuous loop — release week through the catalog's long life.Frontline · release week → first weeks
Hit the targets for this release.
Discrete goals, the loop running hot: attribute the streams, read what's working, get the move, protect the budget and seize the breakout — day by day, while the window's open.
Catalog · the long life
Run the roster, month over month.
Ongoing monthly goals across every release you hold. The same five capabilities, the same loop — now measured against catalog targets instead of a launch.
06Why it holds
The layer above the platforms — not another one beside them.
Every ad platform owns one slice and optimizes inside it. The advantage isn't a smarter optimizer. It's a vantage point none of them have.
Across platforms
No platform sees the others.
Meta knows Meta. TikTok knows TikTok. Each owns only its slice. MAVA reads them as one release.
Across your roster
No platform sees your roster.
What MAVA learns running one release sharpens the next — across every artist you hold, not one campaign at a time.
Across the whole release
No platform sees the whole life.
An ad account forgets the release the moment the campaign ends. MAVA runs it from frontline through catalog.
No optimizer can see across platforms, across a roster, or across a release's life.
MAVA is the layer above all of them.
07The honest proof
Every stream, traced to the spend that drove it.
MAVA reads each ad platform's conversions and matches them to the streams that actually followed — release by release. So you can finally see which dollar drove which stream, instead of taking a platform's word for it.
And the numbers stay honest. MAVA counts only the streams it can observe — so the figure you plan against is one you can prove.
Honest numbers, put to work:
First pilot
Velvitte
Chuk Records · Austin, TX
"We ran MAVA on a real release and finally saw which platform was doing the work — then put the budget where it was actually moving streams."
Measured across our Velvitte pilot with Chuk Records.
08Pricing
Priced by roster, not by usage.
Seats scale with your roster. Releases are always unlimited — you're never metered for running more.
Starter
For small labels and roster pilots.
- Up to 5 artist seats
- Stop Loss — alerts only
- Breakouts — detection & alerts only
- Email support
Growth Suite
For mid-size independent labels.
- Up to 15 artist seats
- Stop Loss — auto-pause
- Breakouts — auto-boost or manual approve
- Priority support
- Dedicated success manager
Scale
For large independents and multi-label groups.
- Up to 50 artist seats
- Everything in Growth Suite
- Custom roles & SSO
- Custom rule templates
- Dedicated infrastructure · 24/7 support
Enterprise
For majors and multi-label groups with complex needs.
- 50+ seats
- Custom terms & integrations
- Custom pricing
- Dedicated support
New labels start with a 60-day, white-glove onboarding — no card. Compare every plan in detail →
Start with your next releases
Bring us your next releases. We'll run them with you.
We onboard a few labels at a time. We scope a few of your artists and their upcoming releases, then run them with you — free for 60 days. It starts with a discovery call: your roster, your goals, and where the bottlenecks are, then a tailored onboarding plan.
60 days free · white-glove onboarding · no card, no commitment.